Changing lifestyles

I feel really conflicted here. I work in the luxury end of a highly competitive industry that invests heavily to serve the desires of our consumers, importing the best materials from around the world to produce and sell goods that remain in use for anywhere between 15 and 50 years. However it feels that a prosperous net zero world means a complete change in how we design, source and build – principally by buying locally and compromising on what consumers currently want. Really, lengthening of product ownership and more fundamentally switching away from energy intensive private transportation means a drastic reduction in sales. As much as we can switch our focus to creating vehicles with zero tailpipe emissions, the bigger change will come from a complete change in how and where people live in a more sustainable and independent way.

-By Amo Lalli from Stratford-upon-Avon, UK